RYA measures the success of online campaign
The great advantage of online marketing is that the results can be measured and customer behavior can be accurately tracked.
Our campaign for the RYA to promote the Dinghy Show was focused on London and the South East (the show is held every year at Alexandra Palace). The objective was simple; to encourage sailers and non-sailers to attend the show and drive their interest to an online ticket sales portal.
The campaign focused on the Metro’s online edition and used a home page TakeOver position, banner ads and headers. The results were great;
On average a good Click Through Rate (CTR) rate is between 0.10- 0.15% – our campaign for the Dinghy Show achieved an overall CTR of 0.27% and the home page TakeOver achieved 1.20% 10 x times what a ‘normal’ successful campaign would expect.
So the online campaign performed well, but the proof of the pudding is in the ticket sales which were up a massive 25% on the previous year and made this year’s show one of their most successful ever.