Caparo

Created by the engineers that developed the iconic McLaren F1, the Caparo T1 was created to showcase Caparo Group’s engineering excellence to the international car industry.

Launching this one-of-a-kind supercar at Goodwood and arranging customer days at the Top Gear test track were highlights in the wide-ranging marketing campaign we conducted for the group which included a distinctive brand identity for the car and the international engineering group that developed it, track and studio photography, brochures, web, print and online advertising and PR.

Services:

Brand Identity | Photography | Marketing Collateral